Strateji ve Hedeflerle Profesyonel Yönetime Geçiş

Kasım 17, 2018

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hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]1[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”50px” bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Strateji ve Hedeflerle Profesyonel Yönetime Geçiş[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Ali Tolga Zaim & Hakan Selahi[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” 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Strateji ve Stratejik Yönetim
Strateji kurumun hangi işi / işleri yaptığını veya yapmak istediğini, ne tür bir kurum olduğunu veya olmak istediğini ve ulaşmak istediği amaçları (ülküyü) tanımlayan beyandır.
Bu amaçlara ulaşmanın yolu; kurumun elindeki kaynakları en etkin şekilde kullanabilmek için hedef ve iş planlarının oluşturulması , uygulanması, ölçülmesi, değerlendirilmesi ve geliştirilmesi ise stratejik yönetimdir.

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Stratejik yaklaşım

Şirket Stratejisi
Rekabet Stratejisi
Şirket Hedefleri ve İş Planı

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Şirket Stratejisi

İşimiz nereye götürmek istiyoruz ? (vizyon)

Neden bu işi yapıyoruz ? (misyon)

Nasıl Bir kurum olmak istiyoruz ? (değerlerimiz)

Amaçlarımız (ülkümüz)

Rekabet Stratejisi

SWOT
Anahtar kaldıraçlarımız neler?
İş uygulamaları
Sürdürülebilir rekabet avantajı

Şirket Hedefleri

Şirket stratejisine ulaşmak için şirket hedeflerimiz neler ? Yol haritası

İş Planı

Şirket hedeflerimize nasıl ulaşacağız ? Taktikler

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Şirket Stratejisi nasıl oluşturulur ?

Vizyon
Misyon
Değerler
Amaçlar

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Vizyon ulaşmak istediğimiz hayal (bir gün / belki)

Orta ya da uzun vadede bir organizasyonun başarmak veya gerçekleştirmek istediği hayalin ,cüretkar ve arzulu bir ifadesidir.

‘Her şey yolunda giderse dünyayı nasıl değiştirebiliriz ? ’sorusunun cevabıdır. Vizyon insanlara umut vermeli, hayal kurmalarını ve heyecanlanmalarını sağlamalıdır .

Vizyon paydaşların, özellikle çalışanların, işinizin anlamını ve amacını anlamaları için somut bir yol sağlar.

Neden önemli ?

Araştırmalar, şirket vizyonunu anlamlı bulmuş olan çalışanların, % 49 olan ortalamanın aksine, % 68’lik katılımcılık seviyesine sahip olduğunu göstermektedir. Daha katılımcı çalışanlar genellikle daha üretken ve daha etkili kurumsal elçilerdir.

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Vizyon örnekler

[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Vizyonumuz dünyanın en müşteri odaklı şirketi olmak; İnsanların çevrimiçi satın almak isteyebilecekleri bir şey bulup keşfedebilecekleri bir yer inşa etmek
İnsanları mutlu etmek
İnsanlara paylaşma, dünyayı daha açık ve bağlı hale getirme gücü vermek
Dünyanın bilgilerini düzenlemek ve evrensel olarak erişilebilir ve yararlı hale getirmek
Vizyonumuz birçok insan için daha iyi bir günlük yaşam yaratmaktır.
Dünyanın dört bir yanındaki insanların tam potansiyelini gerçekleştirmelerine yardımcı olmak.
Dünyadaki her atlete * ilham ve yenilik getirin. * Eğer bir vücudun varsa, sen bir atletsin[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”1102″ max_width=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://derinakademi.net/wp-content/uploads/2018/11/Slayt9-1.jpg[/fusion_imageframe][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

Vizyon örnekler

2015

Tesla’yı on yıl önce oluşturduğumuz hedefimiz bugünkü ile aynıydı: zorlu kitle pazarı elektrikli otomobillerini mümkün olan en kısa sürede pazara sunarak sürdürülebilir taşımacılığın gelişimini hızlandırmak.

2018

Dünyanın sürdürülebilir enerjiye geçişini hızlandırmak.

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Misyon Ne iş yapıyoruz , neden ve nasıl ? (her gün)

Misyon bir organizasyonu basit ve özlü terimlerle, varoluş amacını açıklamak için kullandığı ifadedir.

Bu ifade organizasyonun ne tür bir ürün veya hizmet sağladığını, paydaşlarını ,faaliyet gösterdiği pazar (ları) ve coğrafya (ları) tanımlar.

Neden önemli ?

Bu ifadeler, çalışanların görevlerine odaklanmalarını sağlamanın yanı sıra organizasyonun hedeflerinin giderek daha verimli bir şekilde gerçekleştirilmesine yönelik yenilikçi yollara gitmeleri için onları cesaretlendirmeye yardımcı olarak ikili bir amaca hizmet eder.

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Misyon örnekler

Vizyonumuz birçok insan için daha iyi bir günlük yaşam yaratmaktır. İş fikrimiz bu vizyonu, çok sayıda insanın mümkün olduğu kadar düşük maliyetle iyi tasarlanmış, fonksiyonel ev mobilyası ürünleri sunarak destekleyebilmesini sağlıyor.

İnsanları her zaman, her yerde ve herhangi bir cihazda harika yazılımlarla güçlendirmek.

Misyonumuz, Target’i tüm ticari kanallarda tercih ettiğiniz alışveriş noktası yapmak, ödenen paraya değer, yenilikçi, sıra dışı misafir deneyimi yaşatmak ve beklentilerinize sürekli cevap verebilmektir.

Dünya tüketicilerinin hayatlarını iyileştiren üstün kaliteli, katma değerli, markalı ürünler ve hizmetler sunmak.

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Vizyon:

Büyüyen dünyamızı beslemek (bakmak, geliştirmek) için geniş bir yelpazede çözümler üretmek

Misyon:

Tarımda dönüşümsel çözümler üreten ve en iyi müşteri deneyimini sunan, tercih edilmiş iş ortağı olmak

Değerler:

Dürüstlük, şeffaflık, saygı, iletişim, sorumluluk alma / sahiplenme, fayda yaratma, özenilecek bir çalışma ortamı yaratma ve iş yaptığımız her ülkede iyi birer kurumsal vatandaş olma

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Vizyon, Misyon örnekler

Vizyon:

Yenilikçi ürünlerimizle, zamanımızın bazı önemli sorunlarına çözüm bulmaya katkıda bulunmak.

Misyon:

Daha iyi bir hayat için bilim

Değerler:

Liderlik, dürüstlük, esneklik ve verimlilik

Amaç (Ülkü):

Amacımız müşterilerimiz, hissedarlarımız ve çalışanlarımız için değer yaratmak ve aynı zamanda şirketin kazanç gücünü kuvvetlendirmektir.

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örnekler

Vizyon:

Koç Topluluğu, çalışanlarıyla birlikte sürekli gelişmeyi, evrensel kalite ve standartlarda ürün ve hizmetler sunarak müşterilerini memnun etmeyi amaçlar. İşte bu nedenle ülkesi, müşterileri, ortakları, bayileri ve yan sanayi için güvenilirlik, devamlılık ve saygınlık simgesi olmayı hedefler.

Değerler:

MÜŞTERİLERİMİZ VELİNİMETİMİZDİR

DAİMA “EN İYİ” OLMAK,VAZGEÇİLMEZ HEDEFİMİZDİR

EN ÖNEMLİ SERMAYEMİZ,İNSAN KAYNAĞIMIZDIR

AMACIMIZ,SÜREKLİ GELİŞMEK İÇİN KAYNAK YARATMAKTIR

ÜSTÜN İŞ AHLAKI VE DÜRÜST ÇALIŞMA İLKELERİNE UYMAK DÜSTURUMUZDUR

GÜCÜMÜZÜ ALDIĞIMIZ TÜRK EKONOMİSİNE GÜÇ KATMAYI HEDEF ALIRIZ

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Değerler

Organizasyonumuzun kimliği, kişiliği

Bir organizasyonun kuruma özel davranış şekillerini, paydaşları ile olan ilişkisini yönlendiren işletme felsefeleri veya ilkelerdir.

Değerler, seçimlerinize ve eylemlerinize rehberlik eden bir inançtır; neyin doğru ve neyin yanlış olduğunu aktaran ilkelerdir.

Neden önemli ?

Organizasyon değerleri çalışanlarınızdan yada işe alacaklarınızdan beklediğininiz tutum ve davranışları belirler, hizalar. Organizasyonel kültürü şekillendiren bir taahhüttür.

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Değerler, Amaçlar – örnekler

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Dürüstlük /doğruluk

Liderlik

Sahiplik

Şeffaflık

Başarma arzusu

Kazanma tutkusu

Güven

Hesap verebilirlik

Tutku

Alçakgönüllülük

Sadelik

Başarıya odaklanma

İnsanlara inanç

Takım ruhu

Açık ve açık fikirlilik

Girişimci ruh

Sürekli iyileştirme

Maliyet bilinci

Sorumluluk

Çeşitlilik

Yenilikçi

Çeviklik

Öğrenme arzusu

Sadakat

Performans

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Amaçlar (Ülküler)

Vizyona giden yolculukta kilometre taşları

Organizasyon tarafından kurumsal vizyon ve misyona ulaşmak için elde etmeyi taahhüt ettiği belirli, ölçülebilir sonuçlar olarak belirlenen hedeflerdir.

Amaçlar, organizasyonların geleceğe yönelik gerçekleştirmeye ve başarmaya çalıştıkları istenen durum veya tercih edilen planlamanın sonuçlardır.

Neden önemli ?

Paydaşlar ile organizasyonun çaba ve faaliyetlerini hizalar, performans standartlarını belirler, organizasyon yapısını şekillendirir,

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Amaçlara örnekler

Pazar Konumu

Genişleme / Yayılma

Kamu sorumluluğu

Karlılık

Hisse(dar) değerini arttırmak

Yenilikçilik, inovasyon

Fiziksel ve finansal kaynaklar

Verimlilik

Maliyet liderliği

Sürdürülebilirlik

Müşteri deneyimi / memnuniyeti

AR-GE

Ürün, sistem, süreç geliştirme

Çeşitlilik

Öğrenen ve çevik organizasyon

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Şirket Stratejisi nasıl oluşturulur ?

3 ana strateji

Büyü
Koru
Kemerleri sık / Küçül

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Şirket stratejisi – Pazar Bilgisi

Pazar Çekiciliği

Pazar Büyüklüğü / büyüme hızı
Talep döngüsü / mevsimselliği
Rekabet yoğunluğu
Teknoloji değişim hızı
Ölçek ekonomisi
Sermaye ihtiyacı
Yasal düzenlemeler

Pazar Konumu

Mali güç
Pazar payı
Ürün kalitesi
Fiyat rekabet gücü
Pazarlama becerisi
Üretim gücü / kapasite kullanımı / teknoloji
Dağıtım gücü
Satış etkinliği

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”1114″ max_width=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://derinakademi.net/wp-content/uploads/2018/11/Slayt21-1.jpg[/fusion_imageframe][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

Şirket Stratejisi nasıl oluşturulur ?

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Şirket Stratejisi nasıl oluşturulur ?

İç Büyüme

Ürün Odaklı-Pazar Odaklı

Pazara Yayılma
Ürün Geliştirme
Pazar Genişletme
İş Geliştirme

Dış Büyüme

Stratejik Yaklaşım-İş Şekli

Farklı İş Kolundan Satınalma
Dikey Bütünleşme
Aynı İş Kolundan Satınalma
Yatay Bütünleşme

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Rekabet Stratejisi nasıl oluşturulur ?

SWOT Analizi

Güçlü Yönler

Fırsatlar

Anahtar Kaldıraçlar

Zayıf Yönler

Tehditler

İş Uygulamaları

Sürdürülebilir Rekabet Avantajları

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”1117″ max_width=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://derinakademi.net/wp-content/uploads/2018/11/Slayt24-1.jpg[/fusion_imageframe][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

Rekabet Stratejisi – SWOT

örnek çalışma Shell

GY-

Dünyanın en büyük petro kimya şirketi (Fortune 500-2014)
Güçlü mali dönüşüm
Teknoloji öncülüğü / inovasyon
90 ülke 100.000 çalışan

ANAHTAR KALDIRAÇLAR

Güçlü marka değeri
Yeni projeler için fon
Petro kimya know-how
Proje gerçekleştirebilme

Satınalma fırsatları
Petrole artan talep
Yeni petrol ve doğalgaz rezervleri
Alternatif enerji kaynakları

Kötü halkla ilişkiler (2004 ve 2008 vakaları)
İnsan hakları (Nijerya) ve çevre sorunlarından (Alaska) kaynaklanan kötü imaj

İŞ UYGULAMALARI

Güçlü bir imaj kampanyası
Alternatif enerjilere rekabetten daha çok yoğunlaşma
Maliyet düşürme projeleri

Azalan petrol rezervleri ve artan fiyatlar
Yoğun rekabet
Düşen kar marjları
Ağırlaşan yasal düzenlemeler
Çevre koruma baskıları

SÜRDÜRÜLEBİLİR REKABET AVANTAJI

Finansal yapı ve teknoloji gücü ile rekabete karşı yeni projeler geliştirebilme

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Rekabet Stratejisi

Rekabetçi Avantaj

Rekabetçi Amaçlar

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”1119″ max_width=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://derinakademi.net/wp-content/uploads/2018/11/Slayt26-1.jpg[/fusion_imageframe][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

Şirket Stratejisi nasıl oluşturulur ?

[/fusion_text][fusion_table]

Column 0	Strateji	Taktik
Tanım	Daha geniş, çeşitli taktikler içeren genel plan.	Daha büyük bir stratejinin parçası olarak gerçekleştirilebilecek planlar, görevler veya prosedürler

[/fusion_table][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”1120″ max_width=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://derinakademi.net/wp-content/uploads/2018/11/Slayt27-1.jpg[/fusion_imageframe][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

Şirket Hedefleri

Şirket stratejisinin gerçekleşmesi
İş planın oluşturulması

(S) belirli
(M) ölçülebilir
(A) ulaşılır
(R) alakalı
(T) zamanlı
3-5 (en fazla)

Yeşilova Tarımsal büyüme stratejisi hedefleri;

Pambık pazar payını 2019 sonuna kadar 35 den 39 ye çıkarmak, yıl sonunda % 5 karlılık hedefine ulaşmak, stok seviyesini ilk çeyrekte % 10’a düşürmek ve tahsilat başarı oranını Haziran 2019 da % 95 e çıkarmak.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”1121″ max_width=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://derinakademi.net/wp-content/uploads/2018/11/Slayt28-1.jpg[/fusion_imageframe][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

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[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”50px” bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”1123″ max_width=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://derinakademi.net/wp-content/uploads/2018/11/Slayt30-1.jpg[/fusion_imageframe][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

Proses – Prosedür

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[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”50px” bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]İçsel – Dışsal[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”1125″ max_width=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://derinakademi.net/wp-content/uploads/2018/11/Slayt32-1.jpg[/fusion_imageframe][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”50px” bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]META-PROGRAMLAR[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”1126″ max_width=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://derinakademi.net/wp-content/uploads/2018/11/Slayt33-1.jpg[/fusion_imageframe][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

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